Also known as Seagram's Imperial Blue, this Indian whisky brand is known and loved for its exquisite smoothness. Imperial Blue is Pernod Ricard's highest selling whisky brand by volume. Imperial Blue is also ranked among the top three bestselling whisky brands in the world.

History of Imperial Blue Whisky

In 1997, Seagram launched Imperial Blue in India. It became a Pernod Ricard whisky brand after Seagram's joint acquisition in 2001. Imperial Blue became an instant crowd-pleaser generating strong growth and volume sales across territories. Over the years, the Imperial Blue brand has become popular among the young and new-aged crowd who love the whisky for its premium appeal and affordability.

The brand currently sells over 18 million cases a year in India with packs available to suit every occasion. Imperial Blue is available in 2L, 1L, 75cl, 37.5cl, 18cl and 9cl bottles. The 1L and 75cl packs are offered in mono-cartons.

Making Process of Imperial Blue Whisky

Imperial Blue whisky is a perfect blend of fine Indian grain spirits and imported Scotch malts. Imperial Blue has a medium amber coloring and a faint thin lemon juice nose. The whisky's palate is made of caramel, lemon juice, and sweetener, offering a short finish and very little alcohol burn on the lips and back of the throat.

Alcohol Percentage of Imperial Blue Whisky

Imperial Blue owes its smooth taste to the 42.8% ABV of Indian grain spirits and Scotch malts.

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